Start A Company to Avoid Boredom…NewsiT
May 25, 2012 By - Melinda Wittstock has done it all in the news world: “Melinda is an award-winning journalist, serial entrepreneur and an evangelist on all things socially-networked, mobile and ‘gamified’.” Her latest startup, NewsiT, aims to reinvent the way news and information is sourced and verified.
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What does ‘news’ mean to you?
Is it a fleeting headline, saturation cable coverage or broken-telephone online aggregation of all the same sources? Is it studio-bound pundits trading ideological invectives at high decibel? Maybe it’s a tweet from a friend.
The “news” in the NewsiT name means something very different to us.
News to us is social – a conversation about an issue of shared interest – evolving over time, weaving in more and more voices and perspectives, and separating fact from opinion – to give people relevant new information they can trust and use to improve their lives and communities.
We want NewsiT to be a place to discover facts and friends around topic threads that matter most to you, a place where you can set the agenda, share information, and make an impact.
It’s very early days for NewsiT and its driving us crazy that our site and iPhone app are still so far from our exciting vision.
We’re working hard to dramatically improve your experience, and I wanted to bring you up to speed on where we are going and some of the changes you will start to see.
We want our stories to evolve over time, letting you interact at any point in a story thread, and improving with each new interaction or collaboration. You may simply want to see what’s trending or catch up with friends; you may have a tip, a photo or video to share; perhaps you want to dig deep into a specific story branch, find out who’s contributed what, comment, rate or connect.
Our next iPhone release will fix some of the most, well, irritating things about the app - simplifying workflows, improving navigation, fixing broken ‘trending’ functionality so you can see others’ contributions in real time, and more. And coming soon too: Full social functionality via integration with Twitter and Facebook, and ways to find and connect with friends on the NewsiT platform. We’ll also be eliminating what seems an artificial and antiquated dividing line between ‘assignments’ and ‘latest news’ by combining the two into threads, organized by topics and tagging. You’ll be able to rate, rank, share, collaborate - and did I mention the app will start to actually look beautiful? We love elegant, minimalist, crisp and engaging design.
Yes, there is a lot to do, and as we do it we’d love your input, suggestions, comments and participation as we implement all the great feedback we have had out in the ‘real world’.
Every two weeks from now you will see changes and improvements. Let us know if you want to be part of our usability testing, or whether you just have a specific thought about design or functionality you need us to hear. And please keep participating and uploading content. We do hope you’ll take the chance to help shape this young new company - and thank you for helping to make NewsiT all it can be!
NewsiT was founded by CEO Melinda Wittstock. Melinda is an award-winning journalist, serial entrepreneur and an evangelist on all things socially-networked and ‘gamified’. She is passionate about improving the quality and relevance of news and information, and has learned in her long journalistic career that there is more expertise outside the newsroom than in it.